Rural, spacious living looked good to these people before, but now it looks great.' 'But we've been pleasantly surprised how quickly people from California, Illinois and other places have come to Jasper Highlands and they are more eager to get here, they're signing contracts faster, and they are accelerating their time frame to move to Tennessee. 'There were so many unknowns in March as this virus began to spread and we were very nervous about what that would mean going into our usual busy selling season,' Bradshaw said. Since most of the prospective home buyers in Jasper Highlands are coming from other states, the developers worried that visits and sales would slow.īut after an initial slowdown, Bradshaw said Jasper Highlands hosted 104 visits last month from potential buyers and others are taking virtual tours as the project's web site traffic has also increased. It's clear to us that the affordability, seclusion and variety of amenities our community offers are challenging to find elsewhere.'ĭane Bradshaw, president of Thunder Enterprises, said he was worried earlier this spring when the coronavirus shut down so much of the economy and limited travel. 'We've had residents from California and New York accelerate their plans to move to Tennessee in pursuit of a quiet respite. 'Despite the economic slowdown caused by the pandemic, we're seeing a tremendous increase in buyers who are seeking a more relaxed lifestyle,' said John 'Thunder' Thornton, CEO of Thunder Enterprises and developer of Jasper Highlands. Developed by Thunder Enterprises, Jasper Highlands will ultimately include about 1,500 lots, which typically range from one to five acres and sell anywhere from $59,000 for interior lots up to more than $1 million for some of the prime bluff-view lots near waterfalls.

Over the past decade, the developers of Jasper Highlands have sold more than $100 million of property and are now preparing their fifth phase in the 8,893-acre development to add 150 additional lots for sale. The Lloyds are among hundreds of homebuyers from 47 different states who have visited and ultimately bought into one of Tennessee's biggest mountaintop residential developments. How Tennessee has responded confirmed our decision.' 'We made this decision to buy in Jasper Highlands just as COVID-19 was starting to bloom.

'This is like a little slice of heaven up here and seems to be conducive to our way of thinking and living,' Lloyd said about the lot he ultimately bought in Jasper Highlands. 'I kind of fell in love with Tennessee and its people back then and always had an interest in living there again,' he said.Īfter visiting potential sites for retirement in Arizona, Colorado, North Carolina and Tennessee, the Lloyds decided this spring to buy a lot atop Jasper Mountain in Marion County overlooking the Sequatchie Valley Jeff Lloyd and his wife have lived most of their life raising their family and building a successful commercial contracting and facilities management business around the San Francisco Bay area.īut Lloyd, who had briefly lived near Knoxville 39 years ago as part of his work, says he maintained a desire to get back to East Tennessee, especially as he nears retirement.

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